Confessions of a Hypebeast

So here it is. I snapped. I'm tired of all this bullshit in this oversaturated industry. Not so much tired of the shit that's being put out, unless you're NIKE but I'm tired of the consumer. I'm tired of everyone last one of them from their SUPREME box cap or "unique" fitted you can't get at LIDS down to their retro AIR JORDAN XII they camped out for... in a mall.

I'm not going to lie. I was one of these consumers. Back in 2005 I would go to SUPREME or any other skateboarding store in NYC and cop any NIKE dunk SBs I saw. I didn't give a fuck if I liked them or not. I NEEDED them to keep up. And that's what I see 3 years later, kids NEEDING the sneakers just to keep up. Granted I started late in the game, and not in 2003 or earlier like some older cats but at the time I was 15 and I had source of income.

I remember the day I laid my eyes on a pair of NIKE SBs. My brother linked me to a pair of Heineken dunks and I knew that they were awesome. When I got my first job I knew the spots. They were my Mecca, if Mecca was blown up and scattered across SOHO. I kept them to myself, mainly out of selfishness but I knew that this culture would blow up soon. And fuck did it.

It may have started with AIR Jordans first but dudes are getting MAD ridiculous with it. Copping sneakers back from 80s and trying to rock them like it's the new fucking jump off. Son, you can't rock shit if its going to break on you after two steps. But its not just about the sneaker tip anymore. I see dudes running around here and there dropping loot on a screen print shirt with some awesome design some dude drew up on Adobe Illustrator at 4am.

Hype beasts are the reason why Supreme hates their clientele. They are the reason WHY Supreme box caps went frm $24 dollars to $32. They are the reason why places like CLIENTELE can charge out of the ass and make a fucking fat penny. They are the reason why NIKE has decided to go balls off the wall and fill all their accounts with multicolored shoes. They are the reason why nothing is underground anymore. Hypebeasts are the reason why I am disgusted about who I was 3 years ago.

Now I'm not going to say I'm Mr. Original, but I'm also not going to be modest when I say I know what shit is hot and what shit isn't. Honestly, this rant goes out to everyone, even though it's already been said. BUY WHAT YOU LIKE. Stop trying to keep up. The more you try to keep up the more ridiculous you look.

I remember when I was working for Urban Outfitters, I was just dressing how I liked, how I felt comfortable and then I see this dude sitting down. He looked up at me and asked me if I was going to the "retro" party. I looked down at him with cigarette in hand and said with a monotone voice. "No". That question bewilders me to this day. Dudes are even trying to keep up by reliving a decade that they did not even grow up in.

The 1980s will be remembered as the years of big hair and neon colors. The 1990s will be remembered as big baggy clothes, Nautica and Tommy. The 2000s will be remembered as the unfortunate comeback of the 80s. I like to deck out in some VINTAGE gear from time to time, but I'm not going to pretend like I was part of a decade that I wasn't.

I can go on and on about this industry and about the people that make it what it is now. But right now, this is just an introduction. Along with this being a blog about my inner most feelings. Random inane poetry, and my sexploits it will also be an attack on this trend, phase, era, whatever you call it. You can credit Satchel of Gravel for this. After all they have given me the inspiration.

I'll be back with more to come.